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4 marketing tips you can use before you decide to outsource the work to an agency
Most start up business owners will be doing the majority of the work from sales to marketing and day to day operations. This is pretty typical because in the beginning, a business owner won't have much money to hire someone to do all the work for them, which is normal. Of course later on when you're more established you can bring people on to do all the various tasks that a business need done, but not in the beginning.
Most people who are not tech savvy will be reluctant to hire a full time online marketer to handle the work of generating online leads for the business. This is mainly due to the fact that if they don't know what the person is doing, they don't feel comfortable with it, which is normal. But you will have to break out of that uncomfortable feeling and bring someone on eventually if your business gets too successful. You won't be able to do it all yourself and you'll need a team of people to help you out with tasks.
You probably know that if done right, online marketing can bring in a good amount of leads daily. It can be tough to just hire someone to do it because you're unsure of how to actually do it yourself, but I'm here to help you with a few things before you decide to bring in an authority on the subject and have them do the work
I've done countless SEO and marketing campaigns for thousands of clients since 2003 so I have a pretty good idea of what you can do prior to contacting someone like me lol. If you can master these 4 strategies below, you'll be helping the digital marketer a whole lot and it will just make your leads come in quicker. And also, if you do some stuff by yourself you will really notice the importance of bringing in some credible outside help
Here are the 4 strategies you should master prior to outsourcing your marketing work.
1. You need to understand your own data first
Digital marketing and their system will produce a whole ton of data and it can definitely be overwhelming to people who aren't use to these types of reports. what you should do is sign up for Google Analytics and add their snippet of code to all of your pages. Usually you can just add it to your footer and it will ad to most of your pages, it's just easier that way lol. After that you will be able to see where your traffic is coming from, your demographics, peak traffic times, etc. You will also want to work with goal conversion tracking so you can see exactly how many leads are coming from particular sources. This will show you if an ad spot is working well or if it needs to be cut out of your monthly spending.
2. Focus on the traffic, leads or sales goals.
When you understand what is going on with Google Analytics you'll be able to set up some realistic goals in order to improve your website and sales. You'll notice that focusing on SEO, on page optimization and A/B testing are going to take up a lot of your time, but it's worth it since that's what will generate the sales for you, not just your marketing efforts.
3. Test some quick campaigns
If you have the funding, which hopefully you do because the saying "you have to spend money to make money" is true, you can set up a small Adwords or Facebook ads campaign in order to bring in some additional traffic. You will have to optimize your ads and keyword targeting to bring in the right traffic since not all of the broad keywords you'll target will bring in people wanting to open up their wallets.
What I like to do is set up 10 different ads within the same campaign and see what works best. Usually I'll keep the top 2 performing ads based on CTR and conversions (you'll need to use a pixel for this) and then I'll ditch the rest which are just wasting my money, sort of.
4. Get some help
If you have too much pride to ask for help, you're not going to make it long when it comes to digital marketing for your own business. Hell, I've been doing digital marketing since 2003 and I still ask people for information when I'm not coming to the conclusion I want. Recently I was banging my head on the desk because I couldn't figure out why my super targeted visitors weren't converting into any sales even though I had 300 unique clicks each day. A friend looked over my website and asked "Are you targeting the entire world but only offering PayPal?" And that's when the light bulb turned on and I realized that I was getting only clicks from countries that couldn't purchase from me lol. If I hadn't asked for help, I'd likely have spent a lot more money on something that wasn't working.
It's not worth your time to try and become an expert in every field when you can simply pay someone a few bucks to help you out. You don't need to have a programmer, web designer, etc. on a retainer because that's pointless. You can simply post somewhere like these discussions and ask a question then wait for an answer
If you can master the 4 things I went over above this, you will make it much easier for an internet marketer to bring in some amazing leads in a shorter time span. This is because you've already set up the right pages, done the on page optimization and split test what you needed. The marketer can use all that data and skyrocket your traffic, conversions, sign ups, sales, etc.
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