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Writing the perfect blog post isn't as easy as you think
When we think about adding content to our websites, we know that a blog is one of the best ways to do this. What a lot of newbie marketers or website owners don't know is that the perfect blog post isn't as easy as you would think it would be to write up and publish. Sure, you could write for a little while and click "publish" but that doesn't mean the content you're putting on your website is going to be any good. You will have to do various things in order to have the best blog post possible, and this is necessary if you want the biggest effect from your posts.
Blogging will help bring in traffic to your website and that traffic will hopefully turn into a sale. The beauty of blogging is that you can target specific keywords or phrases within your posts that will hopefully rank within the search engines. Once the post is ranked, you will be sent super targeted traffic from the search engines when people look up a specific keyword or phrase. This traffic tends to convert into a sale much better than any other traffic source you may have. This is because people are already looking for what you're writing about, and they already have their wallets open before they get to your website
There are two main things that will separate your blog posts into the good or bad sections, but hopefully, you'll have more on the good side. Below are three questions you should ask yourself before writing, and publishing, your posts.
How will this help someone?
If you're not writing for your readers and trying to help them out along the way, why are you posting content in the first place... Your content has to help someone with a problem or just answering a simple question of theirs. You'll need to have a unique approach to your post in order to stand out from the dozens or thousands of people writing about the same topics. You can add your own experiences or viewpoints into your writings, just make sure they're unique and helping out others in order to create value for the reader
What will people think after they read your content?
There's a little trick to writing, and not many people are doing it from what I've seen, so you'll need to train this skill over time in order to have some of the best content out there. What you'll need to do is alter how someone thinks, and use your writing to do this. You will basically be putting suggestive thoughts into their head in order to make them think a specific way in order to purchase from you, sign up to your newsletter, or simply remember you for a later date when they need more content to read You'll want to be subtle when doing this, you don't want to tell them how to think because that's a great way to get them to leave your blog or website. If you can put in little subtle hints on why you're the best, why your service is second to none, why you have the best support, etc. You will get people thinking you're the best of the best and they will come back for more.
Who are you targeting exactly?
Many people write for their own blogs but they don't really know who they are targeting. They know they are targeting someone that likes the industry they're writing about, but that's about it lol. You'll need to think of who you're writing for, because that could alter your writing dramatically, in a good way. If you're writing for men over 45, you're going to be more straightforward with no fluff in your writing. If you're writing for women under 25, you're going to be more casual and fun because they want to smile when reading.
If you can figure out who you're writing for, you'll be able to publish much better content
Your content must "Woo" the reader
If you can get your reader to fall in love with your articles, you have a much better chance of getting them to come back time and time again. It's definitely possible to create a steady stream of traffic that will convert into sales and sign-ups, but you need to "Woo" them before they make any sort of decision to work with you. Below I've gone over a few things that will help you increase your sign-ups, sales, clicks, shares, etc.
You can't expect to have many conversions if your content is all over the place. You need to be focused and stick to a single topic when you're trying to write high-quality content. You need to have a clear point of view and make your content enjoyable to read. Write your content in a way that your readers will take notice and then sign up to your newsletter or make a purchase from you.
Carry On A Conversation:
You don't always need to write like you're talking to a bunch of people in an auditorium. You can let your guard down and write like you're talking to a friend, and your readers will be able to bond with you easier because of this. You should usually avoid using any sort of technical jargon so you don't push people away.
Optimize Your Content:
You need to remember that you're not only writing for your readers, but you're also writing for the search engines as well. Sure, everyone will tell you to not write for the search engines, but if you're not optimizing your content properly, you won't see much traffic coming in from the search results. You'll need to do proper keyword research so you know what to write about, optimize your titles, optimize your descriptions, optimize the body of your text, and optimize your header tags. If you don't do this, you'll fall behind your competition that is doing it.
Write Engaging Titles:
The first thing people see when they see your article is your title. If your title isn't seductive, you won't see many people coming in to read your content. You can write up an emotional title, a title with numbers in it, a title with "How To" in it for people to learn something, and various other ways. You'll need to play around with all the titles to see what works best with your viewers.
Put Some Inspiration At The End:
You could add in a conclusion, as I do with the majority of my discussions, in order to have a sort of "final thought" added to your posts. This will close out the article or post nicely and show people you thought out what you were writing for them. You can add some inspiration into this and say how someone can use your post in order to make themselves, or their website, better at what they want it to do. As long as you can be uplifting in your closing words, you can increase your authority within the eyes of your readers
There's no perfect way to write up a blog post, but there are plenty of ways to write it in a way that will encourage people to be better at what they do or make a purchase from you. Most people don't want to see a long sales pitch, so you'll have to learn how to write in a way that convinces them to make a purchase from you without telling them why they need to make a purchase. It sounds a little odd, but if you can master this way of writing, you can turn your blog into a cash machine that is a reliable source of income
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